3. Aquaculture Marketing Concepts

  1. Carole R. Engle and
  2. Kwamena Quagrainie

Published Online: 30 NOV 2007

DOI: 10.1002/9780470277690.ch3

Aquaculture Marketing Handbook

Aquaculture Marketing Handbook

How to Cite

Engle, C. R. and Quagrainie, K. (eds) (2006) Aquaculture Marketing Concepts, in Aquaculture Marketing Handbook, Blackwell Publishing Ltd, Oxford, UK. doi: 10.1002/9780470277690.ch3

Publication History

  1. Published Online: 30 NOV 2007
  2. Published Print: 26 JAN 2006

ISBN Information

Print ISBN: 9780813816043

Online ISBN: 9780470277690

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Keywords:

  • marketing concepts;
  • financial analysis;
  • processing industries;
  • concentration;
  • firms

Summary

This chapter contains section titled:

  • WHAT IS MARKETING?

  • MARKETING PLAN

  • MARKET PRODUCTS

  • PROCESSORS

  • MARKET OR DISTRIBUTION CHANNELS

  • TRANSPORTATION

  • WHOLESALING

  • BROKERS

  • RETAILING

  • DIRECT SALES

  • PROFIT MARGINS

  • ECONOMIES OF SCALE IN MARKETING

  • SUPPLY CHAIN MANAGEMENT

  • PRICING SYSTEMS

  • PRICE BEHAVIOR, TRENDS, AND FLUCTUATIONS

  • GEOGRAPHIC MARKETS

  • INTERNATIONAL TRADE

  • PRODUCT STORAGE

  • MARKET POWER

  • ADVERTISING AND PROMOTION

  • PRODUCT GRADES, QUALITY, AND MARKETING IMPLICATIONS

  • AQUACULTURE MARKET SYNOPSIS: SALMON

  • SUMMARY

  • STUDY AND DISCUSSION QUESTIONS