Chapter 10. So What are the Practical Considerations in Actually Running A Test? What Do I Need to Know? What Does the Rest of the Company Need to Know?
- Howard R. Moskowitz,
- Jacqueline H. Beckley,
- Anna V. A. Resurreccion
Published Online: 10 DEC 2007
DOI: 10.1002/9780470277706.ch10
Copyright © 2006 by Blackwell Publishing Ltd
Book Title
Sensory and Consumer Research in Food Product Design and Development
Additional Information
How to Cite
Moskowitz, H. R., Beckley, J. H. and Resurreccion, A. V. A. (eds) (2007) So What are the Practical Considerations in Actually Running A Test? What Do I Need to Know? What Does the Rest of the Company Need to Know?, in Sensory and Consumer Research in Food Product Design and Development, Blackwell Publishing Ltd, Oxford, UK. doi: 10.1002/9780470277706.ch10
Publication History
- Published Online: 10 DEC 2007
- Published Print: 11 JUL 2006
ISBN Information
Print ISBN: 9780813816326
Online ISBN: 9780470277706
- Summary
- Chapter
- References
Keywords:
- sensory tests;
- product development;
- consumer research;
- consumer panel;
- employee bias
Summary
This chapter contains section titled:
Introduction
The Who: What Type of Individual Should Be Used in Sensory Tests for Product Development?
Employees and Bias
How Many Panelists Will I Need?
Pragmatics: How Do I Get the Right Individuals to Participate?
Running the Study: A Potpourri of Issues