12. Pricing Issues in Early-Stage Concept Research

  1. Howard R. Moskowitz Ph.D. President1,
  2. Sebastiano Porretta Ph.D.2 and
  3. Matthias Silcher M.A.3

Published Online: 28 JAN 2008

DOI: 10.1002/9780470290132.ch12

Concept Research in Food Product Design and Development

Concept Research in Food Product Design and Development

How to Cite

Moskowitz, H. R., Porretta, S. and Silcher, M. (2005) Pricing Issues in Early-Stage Concept Research, in Concept Research in Food Product Design and Development, Blackwell Publishing, Oxford, UK. doi: 10.1002/9780470290132.ch12

Author Information

  1. 1

    Moskowitz Jacobs Inc., White Plains, New York, USA

  2. 2

    Experimental Station for the Food Preservation Industry Parma, Italy

  3. 3

    Moskowitz Jacobs Inc.

Publication History

  1. Published Online: 28 JAN 2008
  2. Published Print: 10 FEB 2005

ISBN Information

Print ISBN: 9780813824246

Online ISBN: 9780470290132

SEARCH

Keywords:

  • concept research;
  • conjoint analysis;
  • food products;
  • pricing;
  • concept element

Summary

This chapter contains sections titled:

  • Introduction

  • Price as an Element in the Concept

  • Price in the Context of Other Elements and Rated by Different Groups

  • Beyond Price as a Numeric Variable to Price as a Description

  • Characterizing Individual Styles in Price Responsivity

  • Beyond Pricing Utilities to Integrative Models by Using Price as an Independent Variable