14. Creating Products from Concepts and Vice Versa

  1. Howard R. Moskowitz Ph.D. President1,
  2. Sebastiano Porretta Ph.D.2 and
  3. Matthias Silcher M.A.3

Published Online: 28 JAN 2008

DOI: 10.1002/9780470290132.ch14

Concept Research in Food Product Design and Development

Concept Research in Food Product Design and Development

How to Cite

Moskowitz, H. R., Porretta, S. and Silcher, M. (2005) Creating Products from Concepts and Vice Versa, in Concept Research in Food Product Design and Development, Blackwell Publishing, Oxford, UK. doi: 10.1002/9780470290132.ch14

Author Information

  1. 1

    Moskowitz Jacobs Inc., White Plains, New York, USA

  2. 2

    Experimental Station for the Food Preservation Industry Parma, Italy

  3. 3

    Moskowitz Jacobs Inc.

Publication History

  1. Published Online: 28 JAN 2008
  2. Published Print: 10 FEB 2005

ISBN Information

Print ISBN: 9780813824246

Online ISBN: 9780470290132

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Keywords:

  • concept testing;
  • product development;
  • concept elements;
  • correlation coefficient;
  • optimization

Summary

This chapter contains sections titled:

  • Introduction

  • Case History 1: The Southwestern Cracker-A Product to Fit a Concept

  • Category Appraisal: When the Competition Becomes a Developer's Guide

  • Case History 2: A Sweet Condiment-Concept and Product Simultaneously