16. Developing from the Ground Up: Self-Authoring Systems for Text and Package Concepts

  1. Howard R. Moskowitz Ph.D. President1,
  2. Sebastiano Porretta Ph.D.2 and
  3. Matthias Silcher M.A.3

Published Online: 28 JAN 2008

DOI: 10.1002/9780470290132.ch16

Concept Research in Food Product Design and Development

Concept Research in Food Product Design and Development

How to Cite

Moskowitz, H. R., Porretta, S. and Silcher, M. (2005) Developing from the Ground Up: Self-Authoring Systems for Text and Package Concepts, in Concept Research in Food Product Design and Development, Blackwell Publishing, Oxford, UK. doi: 10.1002/9780470290132.ch16

Author Information

  1. 1

    Moskowitz Jacobs Inc., White Plains, New York, USA

  2. 2

    Experimental Station for the Food Preservation Industry Parma, Italy

  3. 3

    Moskowitz Jacobs Inc.

Publication History

  1. Published Online: 28 JAN 2008
  2. Published Print: 10 FEB 2005

ISBN Information

Print ISBN: 9780813824246

Online ISBN: 9780470290132

SEARCH

Keywords:

  • package concepts;
  • text concept;
  • confirmatory research;
  • discrete choice analysis;
  • quantitative research

Summary

This chapter contains sections titled:

  • Introduction

  • The Distinction Between Developmental and Confirmatory Research

  • Iterative Concept Research at the Development Stage

  • Early Attempts at Making Conjoint Analysis an Iterative, Personal Computer-based Tool

  • Basic Interest in the Self-authoring System

  • What Features in a Self-authoring System Are Most Interesting to Prospective Users?

  • What Features of a Self-authoring System Appeal to Each Constituency?

  • Self-authoring Concept Development:Porting the Technology to the Internet

  • Examples of the Self-authoring System: Screen Shots and Their Explanation

  • The Process