19. Creating a Cyberspace Innovation Machine

  1. Howard R. Moskowitz Ph.D. President1,
  2. Sebastiano Porretta Ph.D.2 and
  3. Matthias Silcher M.A.3

Published Online: 28 JAN 2008

DOI: 10.1002/9780470290132.ch19

Concept Research in Food Product Design and Development

Concept Research in Food Product Design and Development

How to Cite

Moskowitz, H. R., Porretta, S. and Silcher, M. (2005) Creating a Cyberspace Innovation Machine, in Concept Research in Food Product Design and Development, Blackwell Publishing, Oxford, UK. doi: 10.1002/9780470290132.ch19

Author Information

  1. 1

    Moskowitz Jacobs Inc., White Plains, New York, USA

  2. 2

    Experimental Station for the Food Preservation Industry Parma, Italy

  3. 3

    Moskowitz Jacobs Inc.

Publication History

  1. Published Online: 28 JAN 2008
  2. Published Print: 10 FEB 2005

ISBN Information

Print ISBN: 9780813824246

Online ISBN: 9780470290132

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Keywords:

  • cyberspace innovation machine;
  • consumer research;
  • product innovation;
  • conjoint measurement;
  • ideation

Summary

This chapter contains sections titled:

  • Introduction: Early-stage Development

  • Part I: Accelerating Development by Understanding Weak Signals and Strong Communications

  • Part II:Syncretism -Further Accelerating Development by Working with Close-in and Far-out Stimuli in the Conjoint Analysis

  • Part III:Integrating Tools: Combining Concept Development Methods at the Fuzzy Front End