2. Single Benefits Screening (Promise Testing) and More Complex Concept Testing

  1. Howard R. Moskowitz Ph.D. President1,
  2. Sebastiano Porretta Ph.D.2 and
  3. Matthias Silcher M.A.3

Published Online: 28 JAN 2008

DOI: 10.1002/9780470290132.ch2

Concept Research in Food Product Design and Development

Concept Research in Food Product Design and Development

How to Cite

Moskowitz, H. R., Porretta, S. and Silcher, M. (2005) Single Benefits Screening (Promise Testing) and More Complex Concept Testing, in Concept Research in Food Product Design and Development, Blackwell Publishing, Oxford, UK. doi: 10.1002/9780470290132.ch2

Author Information

  1. 1

    Moskowitz Jacobs Inc., White Plains, New York, USA

  2. 2

    Experimental Station for the Food Preservation Industry Parma, Italy

  3. 3

    Moskowitz Jacobs Inc.

Publication History

  1. Published Online: 28 JAN 2008
  2. Published Print: 10 FEB 2005

ISBN Information

Print ISBN: 9780813824246

Online ISBN: 9780470290132

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Keywords:

  • promise testing;
  • concept testing;
  • consumer needs;
  • new-product development;
  • product concepts

Summary

This chapter contains sections titled:

  • Introduction

  • Benefits Screening (Promise Testing)

  • What Do Researchers Look for When Analyzing Benefit Screen Data?

  • When Do Companies Use Benefits Screening, and Who in the Company Uses It?

  • The Mechanics: Reporting the Results

  • Analyzing the Data and Understanding the Meaning of the Results

  • Testing Complete Concepts

  • More Complex Concepts Can Generate Richer Response Data

  • Concept Testing Answers Some Questions that Benefits Screening Cannot