20. Creating an Integrated Database from Concept Research: The It! Studies

  1. Howard R. Moskowitz Ph.D. President1,
  2. Sebastiano Porretta Ph.D.2 and
  3. Matthias Silcher M.A.3

Published Online: 28 JAN 2008

DOI: 10.1002/9780470290132.ch20

Concept Research in Food Product Design and Development

Concept Research in Food Product Design and Development

How to Cite

Moskowitz, H. R., Porretta, S. and Silcher, M. (2005) Creating an Integrated Database from Concept Research: The It! Studies, in Concept Research in Food Product Design and Development, Blackwell Publishing, Oxford, UK. doi: 10.1002/9780470290132.ch20

Author Information

  1. 1

    Moskowitz Jacobs Inc., White Plains, New York, USA

  2. 2

    Experimental Station for the Food Preservation Industry Parma, Italy

  3. 3

    Moskowitz Jacobs Inc.

Publication History

  1. Published Online: 28 JAN 2008
  2. Published Print: 10 FEB 2005

ISBN Information

Print ISBN: 9780813824246

Online ISBN: 9780470290132

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Keywords:

  • consumer attitudes;
  • concept research;
  • consumer sciences;
  • business opportunity;
  • qualitative research

Summary

This chapter contains sections titled:

  • Introduction

  • What Is Available Today

  • Creating an Integrated Concept Database

  • Field Execution

  • How to Look at the Results of a Mega-study

  • Participation

  • What Is Important:From the Self-defined Profile (Classification)

  • Expanding the Picture: Combining Conjoint Analysis and a Self-profiling Questionnaire

  • Meta-analyses: How the Same Element Performs When Presented in the Context of Different Foods

  • Using It! Database to Drive Product Development

  • Using the It! Studies

  • Acknowledgments