22. Highlights and Insights from the Drink It! Study

  1. Howard R. Moskowitz Ph.D. President1,
  2. Sebastiano Porretta Ph.D.2 and
  3. Matthias Silcher M.A.3

Published Online: 28 JAN 2008

DOI: 10.1002/9780470290132.ch22

Concept Research in Food Product Design and Development

Concept Research in Food Product Design and Development

How to Cite

Moskowitz, H. R., Porretta, S. and Silcher, M. (2005) Highlights and Insights from the Drink It! Study, in Concept Research in Food Product Design and Development, Blackwell Publishing, Oxford, UK. doi: 10.1002/9780470290132.ch22

Author Information

  1. 1

    Moskowitz Jacobs Inc., White Plains, New York, USA

  2. 2

    Experimental Station for the Food Preservation Industry Parma, Italy

  3. 3

    Moskowitz Jacobs Inc.

Publication History

  1. Published Online: 28 JAN 2008
  2. Published Print: 10 FEB 2005

ISBN Information

Print ISBN: 9780813824246

Online ISBN: 9780470290132

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Keywords:

  • drink industries;
  • beverage products;
  • nonalcoholic drinks;
  • cola drinks;
  • juice

Summary

This chapter contains sections titled:

  • Introduction

  • Nonalcoholic Drinks

  • Sports Drinks

  • Juice

  • Alcoholic Beverages

  • Summing Up: What Do Consumers Want?

  • Acknowledgment