26. Scientific and Business Realpolitik: Insights from Selling New Ideas for Concept Research
Published Online: 28 JAN 2008
Copyright © 2005 Blackwell Publishing
Concept Research in Food Product Design and Development
How to Cite
Moskowitz, H. R., Porretta, S. and Silcher, M. (2005) Scientific and Business Realpolitik: Insights from Selling New Ideas for Concept Research, in Concept Research in Food Product Design and Development, Blackwell Publishing, Oxford, UK. doi: 10.1002/9780470290132.ch26
- Published Online: 28 JAN 2008
- Published Print: 10 FEB 2005
Print ISBN: 9780813824246
Online ISBN: 9780470290132
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