26. Scientific and Business Realpolitik: Insights from Selling New Ideas for Concept Research

  1. Howard R. Moskowitz Ph.D. President1,
  2. Sebastiano Porretta Ph.D.2 and
  3. Matthias Silcher M.A.3

Published Online: 28 JAN 2008

DOI: 10.1002/9780470290132.ch26

Concept Research in Food Product Design and Development

Concept Research in Food Product Design and Development

How to Cite

Moskowitz, H. R., Porretta, S. and Silcher, M. (2005) Scientific and Business Realpolitik: Insights from Selling New Ideas for Concept Research, in Concept Research in Food Product Design and Development, Blackwell Publishing, Oxford, UK. doi: 10.1002/9780470290132.ch26

Author Information

  1. 1

    Moskowitz Jacobs Inc., White Plains, New York, USA

  2. 2

    Experimental Station for the Food Preservation Industry Parma, Italy

  3. 3

    Moskowitz Jacobs Inc.

Publication History

  1. Published Online: 28 JAN 2008
  2. Published Print: 10 FEB 2005

ISBN Information

Print ISBN: 9780813824246

Online ISBN: 9780470290132

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Keywords:

  • concept research;
  • consumer research;
  • mathematical models;
  • sensory-analysis;
  • best practices

Summary

This chapter contains sections titled:

  • Introduction: The Ways of the World

  • From Chaos to Procedure, from Process to Pontification

  • The Actual Process of Selling One's Ideas: What to Expect and How to Decode the Covert Messages

  • The Research World and Its Zeitgeist

  • The Buyer's World

  • The Seller's World

  • A Decade of Experiences in Selling in Idea Map: Observations on the Process

  • Overview