5. Systematic Variation of Concept Elements and the Conjoint-Analysis Approach

  1. Howard R. Moskowitz Ph.D. President1,
  2. Sebastiano Porretta Ph.D.2 and
  3. Matthias Silcher M.A.3

Published Online: 28 JAN 2008

DOI: 10.1002/9780470290132.ch5

Concept Research in Food Product Design and Development

Concept Research in Food Product Design and Development

How to Cite

Moskowitz, H. R., Porretta, S. and Silcher, M. (2005) Systematic Variation of Concept Elements and the Conjoint-Analysis Approach, in Concept Research in Food Product Design and Development, Blackwell Publishing, Oxford, UK. doi: 10.1002/9780470290132.ch5

Author Information

  1. 1

    Moskowitz Jacobs Inc., White Plains, New York, USA

  2. 2

    Experimental Station for the Food Preservation Industry Parma, Italy

  3. 3

    Moskowitz Jacobs Inc.

Publication History

  1. Published Online: 28 JAN 2008
  2. Published Print: 10 FEB 2005

ISBN Information

Print ISBN: 9780813824246

Online ISBN: 9780470290132

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Keywords:

  • concept elements;
  • conjoint-analysis approach;
  • product descriptions;
  • quantitative methods;
  • trade-off analysis

Summary

This chapter contains sections titled:

  • Introduction

  • History

  • Trade-off Analysis

  • Full-profile Conjoin

  • Analyzing Data from a Conjoint Study

  • Creating a Simple Model: How the Presence of Concept Elements Drives Ratings

  • Using Recoded Data (Accept/Reject Response) Rather Than Degree of Interest

  • Probit Analysis: Another Way to Model the Concept Data

  • Working with Many Elements: The IdeaMap Approach

  • Overview

  • Note