6. Concepts as Combinations of Graphics

  1. Howard R. Moskowitz Ph.D. President1,
  2. Sebastiano Porretta Ph.D.2 and
  3. Matthias Silcher M.A.3

Published Online: 28 JAN 2008

DOI: 10.1002/9780470290132.ch6

Concept Research in Food Product Design and Development

Concept Research in Food Product Design and Development

How to Cite

Moskowitz, H. R., Porretta, S. and Silcher, M. (2005) Concepts as Combinations of Graphics, in Concept Research in Food Product Design and Development, Blackwell Publishing, Oxford, UK. doi: 10.1002/9780470290132.ch6

Author Information

  1. 1

    Moskowitz Jacobs Inc., White Plains, New York, USA

  2. 2

    Experimental Station for the Food Preservation Industry Parma, Italy

  3. 3

    Moskowitz Jacobs Inc.

Publication History

  1. Published Online: 28 JAN 2008
  2. Published Print: 10 FEB 2005

ISBN Information

Print ISBN: 9780813824246

Online ISBN: 9780470290132



  • manufacturability;
  • consumer goods;
  • graphics;
  • ergonomics;
  • consumer research


This chapter contains sections titled:

  • Introduction: What Packaging Is About

  • Packaging Research

  • Optimizing Package Design: Can Art and Science Mix?

  • The Design Process and Conventional Package Testing

  • Eye-tracking Research for Package Designs

  • T-scope Research

  • Package Testing as Concept Testing

  • Experimental Designs

  • The Human Element: Reactions of Package Designers to the Advent of Systematic Research

  • Case History 1: The Principles Applied to the Graphics Features

  • Case History 2:Illustrating the Principles Applied to the Three-dimensional Features of a Package

  • Overview