8. International Research and Transnational Segmentation

  1. Howard R. Moskowitz Ph.D. President1,
  2. Sebastiano Porretta Ph.D.2 and
  3. Matthias Silcher M.A.3

Published Online: 28 JAN 2008

DOI: 10.1002/9780470290132.ch8

Concept Research in Food Product Design and Development

Concept Research in Food Product Design and Development

How to Cite

Moskowitz, H. R., Porretta, S. and Silcher, M. (2005) International Research and Transnational Segmentation, in Concept Research in Food Product Design and Development, Blackwell Publishing, Oxford, UK. doi: 10.1002/9780470290132.ch8

Author Information

  1. 1

    Moskowitz Jacobs Inc., White Plains, New York, USA

  2. 2

    Experimental Station for the Food Preservation Industry Parma, Italy

  3. 3

    Moskowitz Jacobs Inc.

Publication History

  1. Published Online: 28 JAN 2008
  2. Published Print: 10 FEB 2005

ISBN Information

Print ISBN: 9780813824246

Online ISBN: 9780470290132



  • international research;
  • consumer research;
  • marketing research;
  • data collection;
  • communications infrastructure


This chapter contains sections titled:

  • Introduction: The Practical Side of International Research

  • Doing the Research Transitionally: Issues of a Practical Level in Research Execution

  • Issues in Accepting New Ideas

  • Issues Involving the Mind of the Respondent

  • Issues Involving the Setup of the Study with Research Partners

  • Issues Involving Field Execution of the Study Among Respondents

  • Beyond Research Execution Alone: The Emerging World Market and the Opportunity for Global Segmentation

  • Applying International Research to Global Segmentation and Product Development

  • Underlying Principles

  • The International Coffee Study: Concept Research and Worldwide Segments

  • Strategies for International Research: Execution and World Concepts