Chapter 12. What Does a Ceramic Tile Distributor Expect from a Manufacturer?

  1. John B. Wachtman Jr.
  1. David Nakduzzi

Published Online: 26 MAR 2008

DOI: 10.1002/9780470310526.ch12

Materials & Equipment/Whitewares: Ceramic Engineering and Science Proceedings, Volume 10, Issue 1/2

Materials & Equipment/Whitewares: Ceramic Engineering and Science Proceedings, Volume 10, Issue 1/2

How to Cite

Nakduzzi, D. (1989) What Does a Ceramic Tile Distributor Expect from a Manufacturer?, in Materials & Equipment/Whitewares: Ceramic Engineering and Science Proceedings, Volume 10, Issue 1/2 (ed J. B. Wachtman), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9780470310526.ch12

Author Information

  1. Ceramic Tile Distributors, Inc. Canton, OH

Publication History

  1. Published Online: 26 MAR 2008
  2. Published Print: 1 JAN 1989

ISBN Information

Print ISBN: 9780470374832

Online ISBN: 9780470310526

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Keywords:

  • ceramic tile distributor;
  • market protection;
  • wholesale distribution;
  • customer services;
  • market share

Summary

Let me first qualify distribution by saying that in a recent report published by the NAW, independent wholesale distribution is the most efficient and cost-effective vehicle for a manufacturer to bring products to market on a national scale. The distribution business, simply put, is buying and selling product for a profit. Moreover, it is purchasing various ceramic tile lines and related products, grouts, setting systems, thresholds, fixtures, etc. to formulate a product mix for that specified market area that the distributor will service. To be successful the distributor must define a market niche, define his customer services, and market both, his product mix and his customer services, intensely.