Chapter 16. The Business of Technology: Integrating Marketing, R&D, Manufacturing, and Sales (Marketing Perspective)

  1. John B. Wachtman Jr.
  1. Earl E. Conabee

Published Online: 26 MAR 2008

DOI: 10.1002/9780470310557.ch16

A Collection of Papers Presented at the 13th Annual Conference on Composites and Advanced Ceramic Materials, Part 1 of 2: Ceramic Engineering and Science Proceedings, Volume 10, Issue 7/8

A Collection of Papers Presented at the 13th Annual Conference on Composites and Advanced Ceramic Materials, Part 1 of 2: Ceramic Engineering and Science Proceedings, Volume 10, Issue 7/8

How to Cite

Conabee, E. E. (1989) The Business of Technology: Integrating Marketing, R&D, Manufacturing, and Sales (Marketing Perspective), in A Collection of Papers Presented at the 13th Annual Conference on Composites and Advanced Ceramic Materials, Part 1 of 2: Ceramic Engineering and Science Proceedings, Volume 10, Issue 7/8 (ed J. B. Wachtman), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9780470310557.ch16

Author Information

  1. Ceradyne, Inc. 3169 Redhill Avenue Costa Mesa, CA 92626

Publication History

  1. Published Online: 26 MAR 2008
  2. Published Print: 1 JAN 1989

ISBN Information

Print ISBN: 9780470374863

Online ISBN: 9780470310557

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Keywords:

  • chemical vapor infiltration;
  • marketing plan;
  • sales contact requirements;
  • ceramic industry;
  • product life cycle