Chapter 14. PEI Marketing Activities

  1. John B. Wachtman Jr.
  1. Cullen Hackler

Published Online: 26 MAR 2008

DOI: 10.1002/9780470313275.ch14

Proceedings of the 52nd Porcelain Enamel Institute Technical Forum: Ceramic Engineering and Science Proceedings, Volume 12, Issue 5/6

Proceedings of the 52nd Porcelain Enamel Institute Technical Forum: Ceramic Engineering and Science Proceedings, Volume 12, Issue 5/6

How to Cite

Hackler, C. (1991) PEI Marketing Activities, in Proceedings of the 52nd Porcelain Enamel Institute Technical Forum: Ceramic Engineering and Science Proceedings, Volume 12, Issue 5/6 (ed J. B. Wachtman), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9780470313275.ch14

Author Information

  1. Mobay Corp. 5601 Eastern Ave. Baltimore, MD 21224

Publication History

  1. Published Online: 26 MAR 2008
  2. Published Print: 1 JAN 1991

ISBN Information

Print ISBN: 9780470375075

Online ISBN: 9780470313275

SEARCH

Keywords:

  • PEi marketing program;
  • lost markets;
  • business planning;
  • marketing plans;
  • porcelain enamel

Summary

Information on the recently launched PEI marketing program is presented. Plans to aid in protecting present markets, regaining lost markets and gaining new markets for porcelain enamel are outlined.