Chapter 27. Worldwide Marketing of Ceramic Tableware with Particular Consideration of the Single European Market

  1. John B. Wachtman Jr.
  1. W. Von Boch

Published Online: 26 MAR 2008

DOI: 10.1002/9780470313916.ch27

Materials & Equipment/Whitewares: Ceramic Engineering and Science Proceedings, Volume 13, Issue 1/2

Materials & Equipment/Whitewares: Ceramic Engineering and Science Proceedings, Volume 13, Issue 1/2

How to Cite

Von Boch, W. (1994) Worldwide Marketing of Ceramic Tableware with Particular Consideration of the Single European Market, in Materials & Equipment/Whitewares: Ceramic Engineering and Science Proceedings, Volume 13, Issue 1/2 (ed J. B. Wachtman), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9780470313916.ch27

Author Information

  1. Villeroy & Boch Mettlach, Germany

Publication History

  1. Published Online: 26 MAR 2008
  2. Published Print: 1 JAN 1994

ISBN Information

Print ISBN: 9780470375129

Online ISBN: 9780470313916

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Keywords:

  • ceramic tableware;
  • ornamental ware;
  • manufacturers;
  • rationalization measures;
  • medium-sized companies