Chapter 28. The Challenges of Marketing Tabletop in the 1990s

  1. John B. Wachtman Jr.
  1. Katherine L. Vockins and
  2. Hans Hallundbaek

Published Online: 26 MAR 2008

DOI: 10.1002/9780470313916.ch28

Materials & Equipment/Whitewares: Ceramic Engineering and Science Proceedings, Volume 13, Issue 1/2

Materials & Equipment/Whitewares: Ceramic Engineering and Science Proceedings, Volume 13, Issue 1/2

How to Cite

Vockins, K. L. and Hallundbaek, H. (1994) The Challenges of Marketing Tabletop in the 1990s, in Materials & Equipment/Whitewares: Ceramic Engineering and Science Proceedings, Volume 13, Issue 1/2 (ed J. B. Wachtman), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9780470313916.ch28

Author Information

  1. KV Marketing Incorporated Katonah, NY 10536

Publication History

  1. Published Online: 26 MAR 2008
  2. Published Print: 1 JAN 1994

ISBN Information

Print ISBN: 9780470375129

Online ISBN: 9780470313916

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Keywords:

  • tableware industry;
  • enormous proportions;
  • corporate goals;
  • recession-proof;
  • enhancement industry