Chapter 29. Successful Marketing of Handcrafted Tableware

  1. John B. Wachtman Jr.
  1. Emilio Colella

Published Online: 26 MAR 2008

DOI: 10.1002/9780470313916.ch29

Materials & Equipment/Whitewares: Ceramic Engineering and Science Proceedings, Volume 13, Issue 1/2

Materials & Equipment/Whitewares: Ceramic Engineering and Science Proceedings, Volume 13, Issue 1/2

How to Cite

Colella, E. (1994) Successful Marketing of Handcrafted Tableware, in Materials & Equipment/Whitewares: Ceramic Engineering and Science Proceedings, Volume 13, Issue 1/2 (ed J. B. Wachtman), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9780470313916.ch29

Author Information

  1. Caleca USA Corporation New York, NY 10010

Publication History

  1. Published Online: 26 MAR 2008
  2. Published Print: 1 JAN 1994

ISBN Information

Print ISBN: 9780470375129

Online ISBN: 9780470313916

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Keywords:

  • dinnerware;
  • successful marketing;
  • accomplishments;
  • sophisticated marketing;
  • plain commodity