Chapter 22. PEPs Marketing Programs

  1. John B. Wachtman Jr.
  1. Cullen Hackler

Published Online: 26 MAR 2008

DOI: 10.1002/9780470313930.ch22

Proceedings of the 53rd Porcelain Enamel Institute Technical Forum: Ceramic Engineering and Science Proceedings, Volume 13, Issue 5/6

Proceedings of the 53rd Porcelain Enamel Institute Technical Forum: Ceramic Engineering and Science Proceedings, Volume 13, Issue 5/6

How to Cite

Hackler, C. (1994) PEPs Marketing Programs, in Proceedings of the 53rd Porcelain Enamel Institute Technical Forum: Ceramic Engineering and Science Proceedings, Volume 13, Issue 5/6 (ed J. B. Wachtman), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9780470313930.ch22

Author Information

  1. Alliance International Group P.O. Box 920488 Norcross, GA 30092

Publication History

  1. Published Online: 26 MAR 2008
  2. Published Print: 1 JAN 1994

ISBN Information

Print ISBN: 9780470375150

Online ISBN: 9780470313930

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Keywords:

  • PEI's marketing programs;
  • porcelain enamel;
  • PEI'S currend marketing activities;
  • marketing committee;
  • power retailers

Summary

PEPs current marketing activities, geared to promote and publicize the quality features of porcelain enamel, are described. The new mark, designed to identify products of porcelain enamel, is explained. Other aspects of the program are detailed.