Chapter 22. PEPs Marketing Programs
- John B. Wachtman Jr.
Published Online: 26 MAR 2008
Copyright © 1992 The American Ceramic Society and The Porcelain Enamel Institute, Inc.
Proceedings of the 53rd Porcelain Enamel Institute Technical Forum: Ceramic Engineering and Science Proceedings, Volume 13, Issue 5/6
How to Cite
Hackler, C. (1994) PEPs Marketing Programs, in Proceedings of the 53rd Porcelain Enamel Institute Technical Forum: Ceramic Engineering and Science Proceedings, Volume 13, Issue 5/6 (ed J. B. Wachtman), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9780470313930.ch22
- Published Online: 26 MAR 2008
- Published Print: 1 JAN 1994
Print ISBN: 9780470375150
Online ISBN: 9780470313930
- PEI's marketing programs;
- porcelain enamel;
- PEI'S currend marketing activities;
- marketing committee;
- power retailers
PEPs current marketing activities, geared to promote and publicize the quality features of porcelain enamel, are described. The new mark, designed to identify products of porcelain enamel, is explained. Other aspects of the program are detailed.