Chapter 19. Market Conceptions of Porcelain Enamel

  1. John B. Wachtman Jr
  1. Robert B. Harris

Published Online: 28 MAR 2008

DOI: 10.1002/9780470314579.ch19

Proceedings of the 56th Porcelain Enamel Institute Technical Forum: Ceramic Engineering and Science Proceedings, Volume 15, Issue 6

Proceedings of the 56th Porcelain Enamel Institute Technical Forum: Ceramic Engineering and Science Proceedings, Volume 15, Issue 6

How to Cite

Harris, R. B. (1994) Market Conceptions of Porcelain Enamel, in Proceedings of the 56th Porcelain Enamel Institute Technical Forum: Ceramic Engineering and Science Proceedings, Volume 15, Issue 6 (ed J. B. Wachtman), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9780470314579.ch19

Author Information

  1. Hanson Porcelain Co., Inc. Lynchburg, VA 24506

Publication History

  1. Published Online: 28 MAR 2008
  2. Published Print: 1 JAN 1994

ISBN Information

Print ISBN: 9780470375228

Online ISBN: 9780470314579

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Summary

Results of a retail buyer survey are reported. Consumer attitudes about porcelain enamel are discussed. Programs to help influence purchaser opinions are explained.