Chapter 12. The Role of Manufacturing in Improving Market Share

  1. William J. Smothers
  1. James R. Platte

Published Online: 26 MAR 2008

DOI: 10.1002/9780470320181.ch12

A Collection of Papers Presented at the 1982 Fall Meeting of the Materials & Equipment/Whitewares/Structural Clay: Ceramic Engineering and Science Proceedings, Volume 4, Issue 11/12

A Collection of Papers Presented at the 1982 Fall Meeting of the Materials & Equipment/Whitewares/Structural Clay: Ceramic Engineering and Science Proceedings, Volume 4, Issue 11/12

How to Cite

Platte, J. R. (1983) The Role of Manufacturing in Improving Market Share, in A Collection of Papers Presented at the 1982 Fall Meeting of the Materials & Equipment/Whitewares/Structural Clay: Ceramic Engineering and Science Proceedings, Volume 4, Issue 11/12 (ed W. J. Smothers), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9780470320181.ch12

Author Information

  1. Hall China Co. Box 989, East Liverpool, OH 43920

Publication History

  1. Published Online: 26 MAR 2008
  2. Published Print: 1 JAN 1983

ISBN Information

Print ISBN: 9780470374054

Online ISBN: 9780470320181

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Keywords:

  • philosophy;
  • management;
  • perceptions;
  • behavioral changes;
  • corporate goals