Chapter 16. The Porcelain Enamel Product in the Appliance Marketplace

  1. William J. Smothers
  1. Robert W. Knopik

Published Online: 26 MAR 2008

DOI: 10.1002/9780470320273.ch16

Proceedings of the 46th Porcelain Enamel Institute Technical Forum: Ceramic Engineering and Science Proceedings, Volume 6, Issue 5/6

Proceedings of the 46th Porcelain Enamel Institute Technical Forum: Ceramic Engineering and Science Proceedings, Volume 6, Issue 5/6

How to Cite

Knopik, R. W. (1985) The Porcelain Enamel Product in the Appliance Marketplace, in Proceedings of the 46th Porcelain Enamel Institute Technical Forum: Ceramic Engineering and Science Proceedings, Volume 6, Issue 5/6 (ed W. J. Smothers), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9780470320273.ch16

Author Information

  1. Inland Steel Co. 30 W. Monroe St., Chicago, IL 60603

Publication History

  1. Published Online: 26 MAR 2008
  2. Published Print: 1 JAN 1985

ISBN Information

Print ISBN: 9780470374290

Online ISBN: 9780470320273

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Keywords:

  • porcelain enamel product;
  • appliance manufacturing;
  • plastics;
  • general electric;
  • porcelain steels

Summary

Competitive influences affecting porcelain enamel's share of the appliance market are listed. Advantages promoted by the competition are set forth. Need to respond by promoting porcelain enamel's benefits are underlined.