Chapter 30. Fine English China–A Revolution
- William Smothers
Published Online: 26 MAR 2008
Copyright © 1986 The American Ceramic Society, Inc.
Materials & Equipment/Whitewares: Ceramic Engineering and Science Proceedings, Volume 7, Issue 11/12
How to Cite
Forbes, D. W. (1986) Fine English China–A Revolution, in Materials & Equipment/Whitewares: Ceramic Engineering and Science Proceedings, Volume 7, Issue 11/12 (ed W. Smothers), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9780470320365.ch30
- Published Online: 26 MAR 2008
- Published Print: 1 JAN 1986
Print ISBN: 9780470374696
Online ISBN: 9780470320365
For almost 450 yr collectively the names of Worcester and Spode have been synonymous with quality, and prestigious wares from these famous factories have graced the tables of the mighty and the affluent around the world since the late 18th century. Royal Worcester Spode has weathered the deep depression of the early 80s and emerged with new design, manufacturing and marketing policies to revolutionize its business in the face of coping with two changes of ownership in as many years. In investing heavily in modern, high-rate production plant and equipment, particular attention has been paid to maximizing production flexibility while improving operational efficiency. Mechanized unit processes are extensively used in conjunction with appropriate hand skills to manufacture profitably a wide range of distinctive, affordable products of high perceived value at minimum cost.