Standard Article

Applying Value of Information and Real Options in R&D and New Product Development

  1. Jeffrey M. Keisler1,
  2. Paul Y. Mang2

Published Online: 14 JAN 2011

DOI: 10.1002/9780470400531.eorms0040

Wiley Encyclopedia of Operations Research and Management Science

Wiley Encyclopedia of Operations Research and Management Science

How to Cite

Keisler, J. M. and Mang, P. Y. 2011. Applying Value of Information and Real Options in R&D and New Product Development. Wiley Encyclopedia of Operations Research and Management Science. .

Author Information

  1. 1

    University of Massachusetts, Department of Management Science and Information Systems, Boston College of Management, Boston, Massachusetts

  2. 2

    McKinsey & Company, Chicago, Illinois

Publication History

  1. Published Online: 14 JAN 2011

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