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Axiomatic Models of Perceived Risk

  1. Jianmin Jia1,
  2. James S. Dyer2,
  3. John C. Butler3

Published Online: 14 JAN 2011

DOI: 10.1002/9780470400531.eorms0079

Wiley Encyclopedia of Operations Research and Management Science

Wiley Encyclopedia of Operations Research and Management Science

How to Cite

Jia, J., Dyer, J. S. and Butler, J. C. 2011. Axiomatic Models of Perceived Risk. Wiley Encyclopedia of Operations Research and Management Science. .

Author Information

  1. 1

    The Chinese University of Hong Kong, Department of Marketing, Faculty of Business Administration, Shatin, Hong Kong

  2. 2

    The McCombs School of Business, University of Texas at Austin, Department of Information, Risk, and Operations Management, Austin, Texas

  3. 3

    The McCombs School of Business, University of Texas at Austin, Department of Finance, Austin, Texas

Publication History

  1. Published Online: 14 JAN 2011

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