Standard Article

Mass Customization

  1. Ali K. Parlaktrk,
  2. Jayashankar M. Swaminathan

Published Online: 15 JUN 2010

DOI: 10.1002/9780470400531.eorms0501

Wiley Encyclopedia of Operations Research and Management Science

Wiley Encyclopedia of Operations Research and Management Science

How to Cite

Parlaktrk, A. K. and Swaminathan, J. M. 2010. Mass Customization. Wiley Encyclopedia of Operations Research and Management Science. .

Author Information

  1. University of North Carolina, Kenan–Flagler Business School, Chapel Hill, North Carolina

Publication History

  1. Published Online: 15 JUN 2010

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