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MACBETH (Measuring Attractiveness by a Categorical Based Evaluation Technique)

  1. Carlos A Bana e Costa1,
  2. Jean-Marie de Corte2,
  3. Jean-Claude Vansnick2

Published Online: 15 FEB 2011

DOI: 10.1002/9780470400531.eorms0970

Wiley Encyclopedia of Operations Research and Management Science

Wiley Encyclopedia of Operations Research and Management Science

How to Cite

Bana e Costa, C. A., de Corte, J.-M. and Vansnick, J.-C. 2011. MACBETH (Measuring Attractiveness by a Categorical Based Evaluation Technique). Wiley Encyclopedia of Operations Research and Management Science. .

Author Information

  1. 1

    Technical University of Lisbon, Centre for Management Studies of IST, Lisbon, Portugal

  2. 2

    University of Mons, Centre de Recherche Waroqué, Mons, Belgium

Publication History

  1. Published Online: 15 FEB 2011

Abstract

MACBETH (measuring attractiveness by a categorical based evaluation technique) is an interactive multicriteria decision aid approach used to build a quantitative (numerical) value model, based on qualitative (nonnumerical) pairwise comparison judgments. The MACBETH value-elicitation procedure described in this article is composed of an input stage aimed at eliciting a consistent set of qualitative judgments of difference in attractiveness between options, and an output stage aimed at constructing an interval value scale from the set of judgments, which numerically measures the relative attractiveness of options for the person or group that made the judgments.

Keywords:

  • MACBETH;
  • qualitative value judgments;
  • multicriteria decision analysis