Cognitive Mapping and Strategic Options Development and Analysis (SODA)
Published Online: 15 FEB 2011
Copyright © 2010 John Wiley & Sons, Inc. All rights reserved.
Wiley Encyclopedia of Operations Research and Management Science
How to Cite
Georgiou, I. 2011. Cognitive Mapping and Strategic Options Development and Analysis (SODA). Wiley Encyclopedia of Operations Research and Management Science.
- Published Online: 15 FEB 2011
Strategic options development and analysis (SODA) is a problem structuring method that incorporates a particular approach to cognitive mapping that draws from the psychological theory of personal constructs. What differentiates it from all other cognitive mapping approaches is its use of bipolar constructs that enable the clarification of meaning. Besides their qualitative content, the structure of SODA maps allow for a range of quantitative analyses, especially through the use of graph theory. This article describes the contemporary context of cognitive mapping, introduces the design and analysis of SODA maps, and concludes with a critical appreciation that identifies three significant areas for further research.
Keywords: cognitive mapping; psychology of personal constructs; graph theory; decision making