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Cognitive Mapping and Strategic Options Development and Analysis (SODA)

  1. Ion Georgiou

Published Online: 15 FEB 2011

DOI: 10.1002/9780470400531.eorms0974

Wiley Encyclopedia of Operations Research and Management Science

Wiley Encyclopedia of Operations Research and Management Science

How to Cite

Georgiou, I. 2011. Cognitive Mapping and Strategic Options Development and Analysis (SODA). Wiley Encyclopedia of Operations Research and Management Science. .

Author Information

  1. Escola de Administração de Empresas de São Paulo, Fundação Getulio Vargas, Departamento de Informatica e Metodos Quantitativos, São Paulo, São Paulo, Brazil

Publication History

  1. Published Online: 15 FEB 2011

Abstract

Strategic options development and analysis (SODA) is a problem structuring method that incorporates a particular approach to cognitive mapping that draws from the psychological theory of personal constructs. What differentiates it from all other cognitive mapping approaches is its use of bipolar constructs that enable the clarification of meaning. Besides their qualitative content, the structure of SODA maps allow for a range of quantitative analyses, especially through the use of graph theory. This article describes the contemporary context of cognitive mapping, introduces the design and analysis of SODA maps, and concludes with a critical appreciation that identifies three significant areas for further research.

Keywords:

  • cognitive mapping;
  • psychology of personal constructs;
  • graph theory;
  • decision making