Combining Scenario Planning with Multiattribute Decision Making
Published Online: 19 JUL 2013
Copyright © 2010 John Wiley & Sons, Inc. All rights reserved.
Wiley Encyclopedia of Operations Research and Management Science
How to Cite
Goodwin, P. 2013. Combining Scenario Planning with Multiattribute Decision Making. Wiley Encyclopedia of Operations Research and Management Science. 1–9.
- Published Online: 19 JUL 2013
Two factors can make strategic decision making difficult in a turbulent and dynamic world: uncertainty about the future and the need to balance multiple objectives. Psychologists have found that unaided decision makers can suffer from systematic biases when facing these two factors. A framework for supporting strategic decision makers is presented, which combines the benefits of multiattribute decision analysis and scenario planning, with the former supporting the need to make trade-offs between objectives and the latter allowing the performance of strategies to be evaluated against a range of plausible futures.
- strategic planning;
- decision making;
- simple multiattribute rating technique