Standard Article

Advertising Psychology

  1. Bruce E. Pfeiffer1,
  2. Frank R. Kardes2

Published Online: 30 JAN 2010

DOI: 10.1002/9780470479216.corpsy0022

Corsini Encyclopedia of Psychology

Corsini Encyclopedia of Psychology

How to Cite

Pfeiffer, B. E. and Kardes, F. R. 2010. Advertising Psychology. Corsini Encyclopedia of Psychology. 1–3.

Author Information

  1. 1

    University of New Hampshire

  2. 2

    University of Cincinnati

Publication History

  1. Published Online: 30 JAN 2010

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