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  1. Vladas Griskevicius

Published Online: 30 JAN 2010

DOI: 10.1002/9780470479216.corpsy0220

Corsini Encyclopedia of Psychology

Corsini Encyclopedia of Psychology

How to Cite

Griskevicius, V. 2010. Conformity. Corsini Encyclopedia of Psychology. 1–2.

Author Information

  1. University of Minnesota

Publication History

  1. Published Online: 30 JAN 2010


Are people generally conformists who are easily influenced by their peers? Or are they independent thinkers who stick to their individual beliefs? In the 1950s, experimental psychologist Solomon Asch was becoming increasingly discontented as accruing evidence indicated that people were highly suggestible. Critical of this perspective, Asch 1956 began a line of research that he expected would invalidate and dispel the notion that humans are “like sheep.”


  • peer influence;
  • social norms;
  • social influence;
  • crowd behavior;
  • nonconformity