Standard Article

Consumer Psychology

  1. Wayne D. Hoyer1,
  2. Jacob Jacoby2

Published Online: 30 JAN 2010

DOI: 10.1002/9780470479216.corpsy0223

Corsini Encyclopedia of Psychology

Corsini Encyclopedia of Psychology

How to Cite

Hoyer, W. D. and Jacoby, J. 2010. Consumer Psychology. Corsini Encyclopedia of Psychology. 1–3.

Author Information

  1. 1

    University of Texas, Austin

  2. 2

    New York University

Publication History

  1. Published Online: 30 JAN 2010


As a discipline, consumer psychology employs distinctively psychological concepts and methods to study consumer behavior. Consumer behavior refers to the decisions and overt behavior involving the acquisition, consumption, and disposal of time and offerings (goods, services, and ideas) by decision-making units. Consumer behavior is pervasive, universal, and all encompassing. It involves choices made during every waking moment of virtually all human beings in all societies and cultures.