Published Online: 30 JAN 2010
Copyright © 2010 John Wiley & Sons, Inc. All rights reserved.
Corsini Encyclopedia of Psychology
How to Cite
Hoyer, W. D. and Jacoby, J. 2010. Consumer Psychology. Corsini Encyclopedia of Psychology. 1–3.
- Published Online: 30 JAN 2010
As a discipline, consumer psychology employs distinctively psychological concepts and methods to study consumer behavior. Consumer behavior refers to the decisions and overt behavior involving the acquisition, consumption, and disposal of time and offerings (goods, services, and ideas) by decision-making units. Consumer behavior is pervasive, universal, and all encompassing. It involves choices made during every waking moment of virtually all human beings in all societies and cultures.