Published Online: 30 JAN 2010
Copyright © 2010 John Wiley & Sons, Inc. All rights reserved.
Corsini Encyclopedia of Psychology
How to Cite
Palmer, E. L. 2010. Consumer Research. Corsini Encyclopedia of Psychology. 1–2.
- Published Online: 30 JAN 2010
Every one of us is a consumer. Daily we are bombarded with many product messages ranging from cars to homes to beauty products to cat food to services. The exposure we experience is not accidental. Much careful research has gone into discovering what we view, what we listen to, what we read, and what we do. Current highly-sophisticated technologies have made this an ever-more-exacting “science” in learning who each one of us is, developing our individual portrait, and sending us the messages tailored to our portrait.
- consumer psychology;
- consumer marketing;
- applied psychology