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Consumer Research

  1. Edward L. Palmer

Published Online: 30 JAN 2010

DOI: 10.1002/9780470479216.corpsy0224

Corsini Encyclopedia of Psychology

Corsini Encyclopedia of Psychology

How to Cite

Palmer, E. L. 2010. Consumer Research. Corsini Encyclopedia of Psychology. 1–2.

Author Information

  1. Davidson College

Publication History

  1. Published Online: 30 JAN 2010

Abstract

Every one of us is a consumer. Daily we are bombarded with many product messages ranging from cars to homes to beauty products to cat food to services. The exposure we experience is not accidental. Much careful research has gone into discovering what we view, what we listen to, what we read, and what we do. Current highly-sophisticated technologies have made this an ever-more-exacting “science” in learning who each one of us is, developing our individual portrait, and sending us the messages tailored to our portrait.

Keywords:

  • consumer psychology;
  • consumer marketing;
  • advertising;
  • applied psychology