Published Online: 30 JAN 2010
Copyright © 2010 John Wiley & Sons, Inc. All rights reserved.
Corsini Encyclopedia of Psychology
How to Cite
Beins, B. C. 2010. Paired Comparisons. Corsini Encyclopedia of Psychology. 1.
- Published Online: 30 JAN 2010
Psychologists are interested in quantifying psychological responses to physical stimuli. In this domain, called psychophysics, researchers have developed several useful approaches, including the method of paired comparisons.