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Priming

  1. Debra A. Fleischman

Published Online: 30 JAN 2010

DOI: 10.1002/9780470479216.corpsy0708

Corsini Encyclopedia of Psychology

Corsini Encyclopedia of Psychology

How to Cite

Fleischman, D. A. 2010. Priming. Corsini Encyclopedia of Psychology. 1–2.

Author Information

  1. Rush University Medical Center, Chicago

Publication History

  1. Published Online: 30 JAN 2010

Abstract

Priming is an implicit (nonconscious) long-term memory phenomenon that increases the processing efficiency (Schacter & Buckner, 1998) or tuning (Wiggs & Martin, 1998) that occurs as a consequence of a single repetition of an event. Consistent with the notion of increased efficiency or tuning, the neural signature of priming is a decrease in region-specific activation (i.e., repetition suppression) upon the repeated processing of studied material. This decreased activation contrasts with an increase in activation for explicit (conscious) retrieval for the same material.

Keywords:

  • implicit memory;
  • perceptual priming;
  • conceptual priming;
  • Alzheimer's disease;
  • aging