Published Online: 30 JAN 2010
Copyright © 2010 John Wiley & Sons, Inc. All rights reserved.
Corsini Encyclopedia of Psychology
How to Cite
Fleischman, D. A. 2010. Priming. Corsini Encyclopedia of Psychology. 1–2.
- Published Online: 30 JAN 2010
Priming is an implicit (nonconscious) long-term memory phenomenon that increases the processing efficiency (Schacter & Buckner, 1998) or tuning (Wiggs & Martin, 1998) that occurs as a consequence of a single repetition of an event. Consistent with the notion of increased efficiency or tuning, the neural signature of priming is a decrease in region-specific activation (i.e., repetition suppression) upon the repeated processing of studied material. This decreased activation contrasts with an increase in activation for explicit (conscious) retrieval for the same material.
- implicit memory;
- perceptual priming;
- conceptual priming;
- Alzheimer's disease;