10. The Pleasure Paradox

  1. Thomas J. Misa
  1. Janet Abbate

Published Online: 5 AUG 2010

DOI: 10.1002/9780470619926.ch10

Gender Codes

Gender Codes

How to Cite

Abbate, J. (2010) The Pleasure Paradox, in Gender Codes (ed T. J. Misa), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9780470619926.ch10

Editor Information

  1. University of Minnesota, USA

Publication History

  1. Published Online: 5 AUG 2010
  2. Published Print: 6 JUL 2010

ISBN Information

Print ISBN: 9780470597194

Online ISBN: 9780470619926



  • women in computing - underrepresentation of women in computing, attributable to mismatch between image and reality;
  • current image of computing - popular stereotypes of computer work, unappealing to women;
  • gender barriers, areas of computing - being highly masculinized—programming, computer science and management


This chapter contains sections titled:

  • The Appeal and Pleasures of Computing: Women's Stories

  • Image Versus Experience: Policy Lessons

  • References