Standard Article

Era of the Moguls

The Studio System

2. 1929 to 1945

1. Setting the Stage

  1. Matthew H. Bernstein

Published Online: 13 NOV 2011

DOI: 10.1002/9780470671153.wbhaf022

The Wiley-Blackwell History of American Film

How to Cite

Bernstein, M. H. 2011. Era of the Moguls. The Wiley-Blackwell History of American Film. 2:1:22.

Publication History

  1. Published Online: 13 NOV 2011


Since Hollywood has long been a vehicle for mythmaking about America, it should not surprise us that American popular culture is rife with mythologizing of the film industry itself. If America is allegedly the place where anyone can become rich and famous (see Horatio Alger or American Idol), Hollywood is a special setting for that transformation (the myth holds that Lana Turner, a glamorous star from the late 1930s through the 1960s, was discovered at a lunch counter; she was not).


  • business;
  • corporations;
  • executives;
  • industry;
  • moguls;
  • producers;
  • production;
  • studios