Chapter 6. Segmentation Applications in Banking

  1. Konstantinos Tsiptsis1 and
  2. Antonios Chorianopoulos2

Published Online: 20 JAN 2010

DOI: 10.1002/9780470685815.ch6

Data Mining Techniques in CRM: Inside Customer Segmentation

Data Mining Techniques in CRM: Inside Customer Segmentation

How to Cite

Tsiptsis, K. and Chorianopoulos, A. (2010) Segmentation Applications in Banking, in Data Mining Techniques in CRM: Inside Customer Segmentation, John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/9780470685815.ch6

Author Information

  1. 1

    CRM & Customer Intelligence Expert, Athens, Greece

  2. 2

    Data Mining Expert, Athens, Greece

Publication History

  1. Published Online: 20 JAN 2010
  2. Published Print: 15 JAN 2010

ISBN Information

Print ISBN: 9780470685822

Online ISBN: 9780470685815

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Keywords:

  • segmentation applications in banking;
  • cash advance, credit card use in ATMs;
  • credit card transactions, recorded and stored in datasets;
  • data mining goal of behavioral segmentation using clustering algorithm;
  • building mining dataset;
  • useful KPIs in credit card usage;
  • Segment 1 – typical users and behavioral profile;
  • Segment 2 – Telcos Fans and behavioral profile;
  • using decision tree in profiling segments;
  • behavioral segmentation revisited - segmentation as per aspects of card usage

Summary

This chapter contains sections titled:

  • Segmentation for Credit Card Holders

  • Segmentation in Retail Banking