Chapter 12. Marketing and Sales

  1. Paul Syms

Published Online: 25 FEB 2008

DOI: 10.1002/9780470690710.ch12

Land, Development and Design

Land, Development and Design

How to Cite

Syms, P. (2002) Marketing and Sales, in Land, Development and Design, Blackwell Science Ltd, Oxford, UK. doi: 10.1002/9780470690710.ch12

Publication History

  1. Published Online: 25 FEB 2008
  2. Published Print: 30 JUL 2002

ISBN Information

Print ISBN: 9780632064847

Online ISBN: 9780470690710

SEARCH

Keywords:

  • property development;
  • social housing developers;
  • property market;
  • residential developers;
  • promotion literature

Summary

This chapter contains section titled:

  • Introduction

  • Branding

  • Marketing Tools

  • Communicating Information

  • Selling the Development

  • Closing the Deal

  • Summary

  • Checklist