Chapter 4. Dead Customers are Unprofitable Customers: Potential and Pitfalls in Harm Reduction and Product Regulation

  1. Simon Chapman

Published Online: 15 APR 2008

DOI: 10.1002/9780470692479.ch4

Public Health Advocacy and Tobacco Control: Making Smoking History

Public Health Advocacy and Tobacco Control: Making Smoking History

How to Cite

Chapman, S. (2007) Dead Customers are Unprofitable Customers: Potential and Pitfalls in Harm Reduction and Product Regulation, in Public Health Advocacy and Tobacco Control: Making Smoking History, Blackwell Publishing Ltd, Oxford, UK. doi: 10.1002/9780470692479.ch4

Author Information

  1. School of Public Health, University of Sydney, NSW, Australia

Publication History

  1. Published Online: 15 APR 2008
  2. Published Print: 1 JAN 2007

ISBN Information

Print ISBN: 9781405161633

Online ISBN: 9780470692479

SEARCH

Keywords:

  • product regulation;
  • health promotion;
  • parliament;
  • tobacco control;
  • cigarettes

Summary

This chapter contains section titled:

  • Overview

  • Ways to Engineer Tobacco Products

  • PREPs: Potential Reduced Exposure Products

  • Who Will Use the New Reduced-harm Products?

  • Will Smokeless Tobacco Transpose to Cultures with No Traditions of Use?

  • High-delivery Nicotine Replacement Therapy

  • Combustible Tobacco: Enter the Dragon

  • Ingredients

  • Summary and Conclusions