Chapter 26. Consumer Psychology

  1. Francis T. Durso3,
  2. Raymond S. Nickerson Associate Editor4,
  3. Susan T. Dumais Associate Editor5,
  4. Stephan Lewandowsky Associate Editor6 and
  5. Timothy J. Perfect Associate Editor7
  1. Joseph W. Alba1 and
  2. J. Wesley Hutchinson2

Published Online: 13 MAY 2008

DOI: 10.1002/9780470713181.ch26

Handbook of Applied Cognition, Second Edition

Handbook of Applied Cognition, Second Edition

How to Cite

Alba, J. W. and Hutchinson, J. W. (2008) Consumer Psychology, in Handbook of Applied Cognition, Second Edition (eds F. T. Durso, R. S. Nickerson, S. T. Dumais, S. Lewandowsky and T. J. Perfect), John Wiley & Sons Ltd, Chichester, UK. doi: 10.1002/9780470713181.ch26

Editor Information

  1. 3

    Texas Tech University, USA

  2. 4

    Tufts University, USA

  3. 5

    Microsoft Corporation, USA

  4. 6

    University of Western Australia, Australia

  5. 7

    University of Plymouth, UK

Author Information

  1. 1

    University of Florida, USA

  2. 2

    University of Pennsylvania, USA

Publication History

  1. Published Online: 13 MAY 2008
  2. Published Print: 1 JAN 2007

ISBN Information

Print ISBN: 9780470015346

Online ISBN: 9780470713181

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Keywords:

  • consumer research;
  • decision-making processes;
  • consumer psychology;
  • advertising;
  • behavioral scientists

Summary

This chapter contains section titled:

  • Cognitive Antecedents of Decision-Making

  • Consumer Decision-Making

  • Conclusions and Future Directions

  • References