Chapter 14. Media, Sensation Seeking, and Prevention

  1. Margarete E. Vollrath2,3
  1. Lewis Donohew

Published Online: 13 MAY 2008

DOI: 10.1002/9780470713860.ch14

Handbook of Personality and Health

Handbook of Personality and Health

How to Cite

Donohew, L. (2006) Media, Sensation Seeking, and Prevention, in Handbook of Personality and Health (ed M. E. Vollrath), John Wiley & Sons Ltd, Chichester, UK. doi: 10.1002/9780470713860.ch14

Editor Information

  1. 2

    Psychological Institute, University of Oslo, Oslo, Norway

  2. 3

    Division of Mental Health, Norwegian Institute of Public Health, Oslo, Norway

Author Information

  1. University of Kentucky, USA

Publication History

  1. Published Online: 13 MAY 2008
  2. Published Print: 1 JAN 2006

ISBN Information

Print ISBN: 9780470021347

Online ISBN: 9780470713860



  • media;
  • personality characteristics;
  • risky health behaviors;
  • U.S. national institutes of health;
  • national institute on drug abuse


This chapter contains section titled:

  • Introduction

  • Sensation Seeking

  • Biological Basis

  • Messages as Novel Stimuli

  • Media Approaches to Prevention

  • A Theory of Information Exposure

  • Psas as Messages

  • Example of a High Sensation Value Public Service Announcement

  • Communication Studies

  • Two Cities Studies: a Major Field Test

  • Two Cities Studies: the National Youth Anti-Drug Media Campaign

  • Adolescents and Risky Sex

  • Adolescents and Smoking

  • Other Studies

  • Conclusions

  • References