Chapter 8. Strategic Planning

  1. Sharon Eastwood,
  2. Anne-Lise Riis Jensen and
  3. Anna Jordon

Published Online: 30 NOV 2007

DOI: 10.1002/9780470751145.ch8

Business Management for the Equine Industry

Business Management for the Equine Industry

How to Cite

Eastwood, S., Jensen, A.-L. R. and Jordon, A. (eds) (2005) Strategic Planning, in Business Management for the Equine Industry, Blackwell Publishing Ltd, Oxford, UK. doi: 10.1002/9780470751145.ch8

Editor Information

  1. Dark Horse Business Consultancy, Ltd

Publication History

  1. Published Online: 30 NOV 2007
  2. Published Print: 24 OCT 2005

ISBN Information

Print ISBN: 9781405126069

Online ISBN: 9780470751145

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Keywords:

  • strategic planning;
  • traders;
  • definitions;
  • market place;
  • crop

Summary

This chapter contains section titled:

  • Assessing the situation

  • Setting targets

  • Devising the strategy

  • Military theories

  • Porter's generic strategies

  • Assessing the options

  • Implementation