Chapter 9. Marketing

  1. Sharon Eastwood,
  2. Anne-Lise Riis Jensen and
  3. Anna Jordon

Published Online: 30 NOV 2007

DOI: 10.1002/9780470751145.ch9

Business Management for the Equine Industry

Business Management for the Equine Industry

How to Cite

Eastwood, S., Jensen, A.-L. R. and Jordon, A. (eds) (2005) Marketing, in Business Management for the Equine Industry, Blackwell Publishing Ltd, Oxford, UK. doi: 10.1002/9780470751145.ch9

Editor Information

  1. Dark Horse Business Consultancy, Ltd

Publication History

  1. Published Online: 30 NOV 2007
  2. Published Print: 24 OCT 2005

ISBN Information

Print ISBN: 9781405126069

Online ISBN: 9780470751145

SEARCH

Keywords:

  • marketing;
  • equine business;
  • customer satisfaction;
  • product;
  • demand

Summary

This chapter contains section titled:

  • Market analysis

  • Market research

  • The marketing mix

  • Marketing strategies

  • The marketing plan