Chapter 13. The Theory of the Firm and the Structure of the Franchise Contract

  1. Donald A. Wittman
  1. Paul H. Rubin

Published Online: 17 DEC 2007

DOI: 10.1002/9780470752135.ch13

Economic Analysis of the Law: Selected Readings

Economic Analysis of the Law: Selected Readings

How to Cite

Rubin, P. H. (2004) The Theory of the Firm and the Structure of the Franchise Contract, in Economic Analysis of the Law: Selected Readings (ed D. A. Wittman), Blackwell Publishing Ltd, Oxford, UK. doi: 10.1002/9780470752135.ch13

Publication History

  1. Published Online: 17 DEC 2007
  2. Published Print: 1 JAN 2004

ISBN Information

Print ISBN: 9780631231578

Online ISBN: 9780470752135

SEARCH

Keywords:

  • franchise contract;
  • decisions;
  • institutional structure;
  • advertising;
  • insurance

Summary

This chapter contains section titled:

  • Introduction

  • Institutional Structure

  • Capital Market Explanations of Franchising

  • An Alternative Explanation

  • Additional Issues

  • Summary