Chapter 30. Food Safety Risk Communication and Consumer Food-Handling Behavior

  1. Ross C. Beier,
  2. Suresh D. Pillai and
  3. Timothy D. Phillips
  1. W. M. Alex McIntosh

Published Online: 25 FEB 2008

DOI: 10.1002/9780470752579.ch30

Preharvest and Postharvest Food Safety: Contemporary Issues and Future Directions

Preharvest and Postharvest Food Safety: Contemporary Issues and Future Directions

How to Cite

McIntosh, W. M. A. (2004) Food Safety Risk Communication and Consumer Food-Handling Behavior, in Preharvest and Postharvest Food Safety: Contemporary Issues and Future Directions (eds R. C. Beier, S. D. Pillai and T. D. Phillips), Blackwell Publishing, Ames, Iowa, USA. doi: 10.1002/9780470752579.ch30

Publication History

  1. Published Online: 25 FEB 2008
  2. Published Print: 29 APR 2004

ISBN Information

Print ISBN: 9780813808840

Online ISBN: 9780470752579

SEARCH

Keywords:

  • safety risk;
  • consumer;
  • surveys;
  • mass media;
  • marketing

Summary

This chapter contains section titled:

  • Introduction

  • Awareness Knowledge and Its Problems

  • The Link Between Knowledge and Behavior

  • Uses of the Health Belief Model

  • Improving Knowledge and Changing Behavior

  • Conclusions